First Published: 2013-06-16

 

Abu Dhabi plans mammoth charm offensive at British Grand Prix

 

Promotional offensive aims at driving ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

 

Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this month’s British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE’s national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi’s fifth Grand Prix in five months’ time.

“The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate’s key international source markets.”

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 ‘Abu Dhabi gift bags’ will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan ‘Abu Dhabi… Soaked in Sunshine’, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix – courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zone’s Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on ‘The Race’s Edge’ radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website.

 

Turkish President declares 3-month state of emergency

Russian warplanes targeted US, British outpost in Syria

Libya unity govt blasts French military presence

Mali renews state of emergency after deadly attack

Syrians harness Pokemon frenzy to depict their plight

Bodies of 14 'executed' people found in Libya's Benghazi

UN to help Turkey bolster tourism sector

France to supply weapons to Iraqi army

Turkey tensions fester in Germany

Israel official on first visit to Chad in 40 years

EU condemns 'unacceptable' Turkey purges

Iran stops 'terrorist infiltration' from Turkey

Moscow restarts air travel to Turkey

Assad says Erdogan is 'implementing his own extremist agenda'

Egypt's Sisi says 'serious efforts' made in Palestine peace process

43 civilians dead as regime bombards rebel-held areas in Syria

UN pleads for weekly 48-hour truce in Syria's Aleppo

Kuwait upholds death for Iran spy cell 'mastermind'

Iran arrests 40 over 'terrorist' plots

US-backed forces give IS '48 hours' to leave Syria's Manbij

Syria activists urge protests over deadly coalition raids

Kuwait issues ultimatum to Yemen negotiators

Turkey coup plotters go on trial in Greece

Erdogan critics fear what may come next

ISIS bomb kills 4 in Yemen's Aden

Outrage after Syrian rebel group beheads child

Israel parliament passes law allowing expulsion of Palestinian MPs

Europol warns 'Lone wolf' terror attacks hard to track

Turkey blocks WikiLeaks email dump on ruling party

Three French soldiers killed in Libya

Turkey's battle with PKK continues through coup drama

Saudi carries out 99 executions this year

Turkey bans academics from work trips abroad

Beijing policies pushing Chinese Muslims to join IS

Canada pledges $158 million in humanitarian aid to Iraq

French PM: There will be other attacks

Iraq PM faces challenge to replace resigning ministers

Erdogan returns to Ankara after coup

European envoys complain over Israel policy of demolitions

Presidential spokesman says 'nonsensical' to claim Erdogan orchestrated Turkey coup

Iraq officers accuse Kurdish forces of torturing soldiers

Turkish ambassador urges Greece to return coup plotters

Turkey widens post-coup purge to state education sector

ISIS releases video of Germany train attacker

Erdogan and the Army: Why Now?