First Published: 2013-06-16

 

Abu Dhabi plans mammoth charm offensive at British Grand Prix

 

Promotional offensive aims at driving ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

 

Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this month’s British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE’s national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi’s fifth Grand Prix in five months’ time.

“The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate’s key international source markets.”

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 ‘Abu Dhabi gift bags’ will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan ‘Abu Dhabi… Soaked in Sunshine’, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix – courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zone’s Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on ‘The Race’s Edge’ radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website.

 

Push on IS capital Raqqa gathers momentum

Ailing Bouteflika 'doing well' despite health scare

Iraq forces look to build floating bridge in Mosul

Boosting presidental powers will 'stabilise' Turkey, says PM

Film on Syria's White Helmets wins Academy Award

Key Egyptian legislator says poverty more dangerous than terrorism

UN chief says disregard for rights 'spreading'

GCC geopolitics spike military sales at IDEX

Saudi Aramco to invest $7 billion in Malaysia oil refinery

ISIS has brought Saudi Arabia and the United States closer

Erdogan ‘not welcome’ to campaign in Austria

Morocco to withdraw from Western Sahara tension zone

Shia leadership struggle ahead after Khamenei and Sistani

The huge risks of Trump’s call to ‘take’ Iraqi oil

Trump set to zero in on Hezbollah in bid to curb Iran

Time bomb of unemployment among Arab youth

Woman journalist says targeted by hardliners in Sudan

Iran's Ahmadinejad writes open letter to Trump

Iran's Rouhani to run for re-election

Kurdish reporter killed while covering Mosul battle

Libya govt secures ceasefire after Tripoli clashes

Saudi Foreign Minister in landmark visit to Iraq

Iraqi forces push deeper into west Mosul

Suicide attacks kill 42 in Syria's Homs

Top US commander in secret Syria trip

Israel to deny Human Rights Watch visas for being ‘biased’

UN considers Syria sanctions over chemical attacks

Saudi Comic-Con slammed as ‘sin’ in online backlash

Jordanians protest government price hikes

Baghdad coordinated anti-IS airstrikes with Damascus says source

New Hamas Gaza leader makes first public appearance

Palestinian protestors clash with Israeli soldiers in West Bank

Jordanian F-16 crashes in Saudi, pilot survives

Suicide bomb attack on rebels kills 51 near Al-Bab

Iraqi PM says air force strikes IS targets in Syria

Iraqi forces enter IS-held west Mosul

UN slams light sentence for Israeli soldier

Saudi king seeks investment on rare Asia tour

UN Syria peace talks begin in Geneva

Saudi minister discusses hajj with Iran

136 Turkish diplomats, soldiers seek German asylum since coup

New Hamas ‘strongman’ could spell fresh Israeli conflict

Suicide car bomb kills eight outside Yemen army base

Fired Turkish academics protest ‘unjust’ dismissals

Iraqi forces jovial after Mosul airport entry