First Published: 2013-06-16

 

Abu Dhabi plans mammoth charm offensive at British Grand Prix

 

Promotional offensive aims at driving ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

 

Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this month’s British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE’s national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi’s fifth Grand Prix in five months’ time.

“The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate’s key international source markets.”

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 ‘Abu Dhabi gift bags’ will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan ‘Abu Dhabi… Soaked in Sunshine’, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix – courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zone’s Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on ‘The Race’s Edge’ radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website.

 

US troops to return to Mideast

Assad: Countries that backed terrorism can't defeat jihadists

Libya militants vow to continue ‘military operations’

Argentine President charges US could kill her

IS jihadists close in on Turkish border

Foreign jihad lures Tunisia youth: About 3,000 in Syria alone

Netanyahu to Ban Ki-moon: Probe into Gaza war ‘one-sided’!

Kurds battle to defend strategic border town in Syria

Iran Nobel laureate questions Tutu's silence on Dalai Lama visa row

Iraqi Kurds hope US-led air strikes can break stalemate

Israel settlers forcefully occupy 25 homes in East Jerusalem

Gunmen wound Saudi policeman in Shiite village in Eastern Province

Erakat likens Netanyahu to leader of ‘Islamic State’

Voters to choose among 27 candidates in Tunisia presidential race

Iran offers military equipment to Lebanon army

Iran extends compulsory military service to 2 years

Frustration grows over Huthi occupation of Yemen capital

US-led air strikes pound ‘Islamic State’ near Syria border town

Britain plans action against extremism ‘in all its forms’

Vigilante groups terrorise Syria refugees in Lebanon

Kurd troops launch offensive on IS on three fronts

Balkans clamp down on jihadist recruitment

Syrian refugees try their luck in Latin America

Indian PM warns US to repeat Iraq 'mistake' in Afghanistan

Israel PM warns Iran poses gravest threat to world

Kuwait strips 18 nationals of citizenship

Ahead of Tunisia elections, Ghannouchi appeals for US support

Israel deploys extra forces as two faiths mark major holy days

Egypt, Libya plunge in good governance rating

Saudi Arabia breaks silence on Huthi occupation of Yemen capital

Air strikes fail to halt advance of IS jihadists in Syria

Rival Libya factions meet for reconciliation talks

Iran-P5+1 nuclear talks ‘to resume’ by mid-October

HRW criticises human rights rollback under Erdogan

Syria's Nusra Front chief warns to transfer battle to West

Obama admits to making serious mistake: We underestimated ‘Islamic State’

Germany begins training Kurdish fighters from northern Iraq

Jordan takes ‘precautionary measures’ to secure borders

Egypt acquits 112 on charges of violating protest law

Shiite dissident dies in gun battle with Saudi security forces

Iraq forces repel IS attack on strategic town west of Baghdad

Russia raises suspicions about US ‘military interference’ in Syria

Yemen capital reels under control of Huthi rebels

Dubai Ruler: Victory over ‘Islamic State’ requires three bigger ingredients

Nusra Front threatens retaliation against coalition nations

Nusra Front urges Lebanon to negotiate for captive soldiers