First Published: 2013-06-16

 

Abu Dhabi plans mammoth charm offensive at British Grand Prix

 

Promotional offensive aims at driving ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

 

Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this month’s British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE’s national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi’s fifth Grand Prix in five months’ time.

“The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate’s key international source markets.”

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 ‘Abu Dhabi gift bags’ will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan ‘Abu Dhabi… Soaked in Sunshine’, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix – courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zone’s Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on ‘The Race’s Edge’ radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website.

 

New US law could sanction Hezbollah officials

ISIS-rebel clashes grip northeast Syria town

Hundreds of civilians flee Fallujah area in Iraq

Khamenei urges Iran lawmakers to resist Western 'schemes'

Turkey Muslims demand right to pray at Hagia Sophia

Iran delegation leaves Saudi Arabia without Hajj deal

Thousands of protesters gather in central Bagdad

99 lashes for partying Iranian students

100,000 Syrians trapped after shock IS advance in Aleppo

Iran sticking to nuclear deal: UN watchdog

Turkey party seeks constitutional change to boost president's powers

Turkey accuses US of 'hypocrisy' on Kurdish militia in Syria

Israel environment minister resigns from 'extremist government'

US-led coalition pounds IS near Raqa

Tunisia mulls allowing women to serve in army

US-backed fighters battle IS near Syria stronghold

Tunisia tourism sees 'slight recovery'

UN envoy calls for economic rescue plan for Yemen

Bahrain jails 19 for attacks on police

Up to 30 dead in shipwreck off Libya

UN says Syrians will 'starve' unless aid improves

Christian homes set ablaze in Egyptian village 'love story'

Kuwait's main opposition group ends polls boycott

Twin offensives on IS edge forward in Syria, Iraq

Private firms to help in hunt for Egyptair black boxes

New Israeli defence minister's tough talk to be put to the test

Syria most dangerous place for health workers

Concern for civilians trapped in Iraq's Fallujah

Brent rises past $50 a barrel

Iraq PM urges protesters to stay home

Juncker warns Ankara against migrant deal threats

Israeli air force carries out strikes on Hamas sites in Gaza

Annual Jewish pilgrimage starts in Tunisia

Sudan accuses UN official of 'false' reports on displaced

Egypt quashes prison sentences for 47 protesters

At least 5 drown off Libya coast

Coalition airstrike kills six Yemen civilians 'by mistake'

Erdogan chairs first meeting of new Turkey cabinet

Pope prays to 'convert hearts' of ISIS extremists

Egypt expels French journalist amid crackdown on media

Israeli rights group gives up on army complaints system

Hamas-led council backs executions without Abbas approval

Netanyahu forms ultra-nationalist Israel government

Major assaults target IS jihadists in Iraq, Syria

Yemen warring parties 'closer' to agreement