First Published: 2013-06-16

 

Abu Dhabi plans mammoth charm offensive at British Grand Prix

 

Promotional offensive aims at driving ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

 

Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this month’s British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE’s national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi’s fifth Grand Prix in five months’ time.

“The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate’s key international source markets.”

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 ‘Abu Dhabi gift bags’ will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan ‘Abu Dhabi… Soaked in Sunshine’, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix – courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zone’s Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on ‘The Race’s Edge’ radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website.

 

Erdogan lashes out at EU over Med 'migrant cemetery'

Iran submits peace plan to Syria's Assad

Syria, Yemen conflicts on Obama-King Salman talks

German asylum dream for Iraqis hard to fulfill

Father of drowned Syrian boy tells story of fatal journey

US energy firm gets tough on stalled Israel gas deal

Iran objects to Kuwait linking it to 'terror cell'

Cameron won’t accept more refugees for now

Mideast wars cause 13 million school dropouts

Turkey arrests '4 traffickers' over migrant toddler's death

Egypt sentences dozens of alleged Islamists in mass trial

Netanyahu defiant after Obama secures Iran deal support

Family of drowned child repeatedly displaced in Syria

Britain to Cameron: Do more for refugees!

Iran’s Basij militia puts on show of strength in Tehran

Death toll in IS Yemen mosque attack rises to 32

UN urges Lebanon parliament to elect president

Suicide bombers hit Shiite mosque in Yemen capital: witnesses

Netanyahu threatens to shoot stone-throwers

David Petraeus: Use Al-Qaeda fighters to battle IS

White House wins enough Senate support for Iran deal

12 Syrian migrants die off Turkish coast

Car bomb kills 10 in Syria regime bastion Latakia

Saudi top cleric slams Iran prophet movie

Iran police to confiscate cars of 'poorly veiled' women

Libya's Tripoli authorities undecided on joining peace talks

Lebanon protesters escalate “You Stink” campaign

Turkey transfers British reporters to new jail

Two Yemeni Red Cross staff killed

Qatar to begin enforcing key labour reform law from November

Syria war takes its toll on heritage riches

US carries out secret drone campaign in Syria

Gunmen kidnap 17 Turks in Iraq capital

Turkey government says it 'had no role' in reporters' arrest

IS claims Tripoli car bomb near oil firm

Dispute with Israel government keeps Christian schools shut

Kuwait charges 24 'linked to Iran' with plotting attacks

Turkey police raid anti-Erdogan media group after British reporters jailed

New Turkey caretaker government holds first meeting

Dozens of Lebanon protesters occupy environment ministry

Shebab attack Somalia AU base

Will Erdogan's political gamble solve Turkey poll impasse?

UN confirms Palmyra temple destroyed

Over 10,000 Icelanders ready to welcome Syrians

Libya loyalist forces battle IS jihadists in Benghazi