First Published: 2013-06-16


Abu Dhabi plans mammoth charm offensive at British Grand Prix


Promotional offensive aims at driving ticket sales for Novembers FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.


Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this months British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for Novembers FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAEs national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabis fifth Grand Prix in five months time.

The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace, said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirates key international source markets.

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 Abu Dhabi gift bags will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan Abu Dhabi Soaked in Sunshine, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zones Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1 show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on The Races Edge radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning website.


Rebels evacuate Syria's Eastern Ghouta

Sarkozy says life ‘living hell’ since corruption allegations

Turkey’s largest media group to be sold to Erdogan ally

Hezbollah leader says debt threatens Lebanon disaster

Exiled Syrian doctors treat refugees in Turkey

In world first, flight to Israel crosses Saudi airspace

Saudi, US must pursue 'urgent efforts' for Yemen peace: Mattis

US, Jordan launch new counterterrorism training centre

Two Hamas security force members killed in raid on bomb suspect

Turkey gives watchdog power to block internet broadcasts

EU leaders to condemn Turkey’s ‘illegal’ actions in Mediterranean

Ahed Tamimi reaches plea deal for eight months in jail

UN launching final push to salvage Libya political agreement

Conditions for displaced from Syria's Ghouta 'tragic': UN

Sisi urges Egyptians to vote, denies excluding rivals

Rights Watch says Libya not ready for elections

Saudis revamp school curriculum to combat Muslim Brotherhood

American mother trapped in Syria’s Ghouta calls out Trump

Syria workers say French firm abandoned them to jihadists

Grim Nowruz for Kurds fleeing Afrin

Sarkozy back in custody for second day of questioning

'Saudization' taking its toll on salesmen

Syrian rebels reach evacuation deal in Eastern Ghouta town

Israel confirms it hit suspected Syrian nuclear reactor in 2007

UN says Turkey security measures 'curtail human rights'

Netanyahu says African migrants threaten Jewish majority

US Senate votes on involvement in Yemen war as Saudi prince visits

What a ‘limited strike’ against Syria’s Assad might mean

Erdogan tells US to stop ‘deceiving’, start helping on Syria

IS controls Damascus district in surprise attack

French ex-president held over Libya financing allegations

NGO says Israeli army violating Palestinian minors’ rights

Human rights chief slams Security Council for inaction on Syria

US warns Turkey over civilians caught in Syria assault

Saudi crown prince keen to cement ties with US

Abbas calls US ambassador to Israel 'son of a dog'

Erdogan vows to expand Syria op to other Kurdish-held areas

Kurdish envoy accuses foreign powers of ignoring Turkish war crimes

Morocco authorities vow to close Jerada's abandoned mines

Israeli soldier sees manslaughter sentence slashed

Turkey insists no plans to remain in Afrin

Cairo voters show unwavering support for native son Sisi

Forum in Jordan explores new teaching techniques

Gaza Strip woes receive renewed attention but no fix is expected

Kurds, Syrian opposition condemn Afrin looting