First Published: 2013-06-16

 

Abu Dhabi plans mammoth charm offensive at British Grand Prix

 

Promotional offensive aims at driving ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

 

Middle East Online

International profile of Abu Dhabi Grand Prix continues to grow

ABU DHABI - Abu Dhabi will unleash a mammoth promotional charm offensive at this month’s British Grand Prix, running June 27-30 at Silverstone Circuit, to drive ticket sales for November’s FORMULA 1 Etihad Airways Abu Dhabi Grand Prix.

Yas Marina Circuit, host of the Abu Dhabi Grand Prix, Etihad Airways, the UAE’s national carrier, and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), will leverage a raft of high-profile sponsorship activations, culture-rich destination awareness platforms, a fan competition and direct sales counters to encourage British motorsport fans to experience Abu Dhabi’s fifth Grand Prix in five months’ time.

“The international profile of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and Abu Dhabi as its host city continues to grow at a tremendous pace,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “Last year, we welcomed our largest international audience to date and this year, we are building upon that success through leveraging a wide array of marketing and sales initiatives to increase footfall from one of the emirate’s key international source markets.”

In addition to sponsoring the Whittlebury Park campsite neighbouring Silverstone, which will be renamed the Abu Dhabi Fan Zone, and offering free Wi-Fi and other complimentary amenities,20,000 ‘Abu Dhabi gift bags’ will be distributed to race-going campers. Every bag will contain Etihad blankets, waterproof ponchos carrying the slogan ‘Abu Dhabi… Soaked in Sunshine’, and a Yas Marina Circuit-branded F1 Racing Magazine. A lucky bag containing tickets for a luxury trip for two to theAbu Dhabi Grand Prix – courtesy of title sponsor Etihad Airways - will be randomly distributed during the race weekend.

To proactively drive Abu Dhabi Grand Prix ticket sales, Yas Marina Circuit will also operate afan ticketing counter in the Fan Zone’s Atrium Building, where motorsport enthusiasts can purchase tickets and pose for pictures with an Etihad-branded F1® show car throughout the weekend.On Friday, Cregan will join host Peter Windsor on ‘The Race’s Edge’ radio programme for an hour-long live broadcastin the Abu Dhabi Fan Zone.

Elsewhere, an Abu Dhabi Pavilion will be erected at Whittlebury Park Golf Club on the road between the campsite and Silverstone Circuit. The pavilion will house a destination-themed Heritage Village featuring a falconer, henna artists and Arabic calligraphy artists. TCA Abu Dhabi, which is leading the pavilion activation, will also promote its award-winning www.visitabudhabi.ae website.

 

Islamic State ‘share in US weapons’ embarrasses Pentagon

Hundreds protest in Iran after horrendous acid attacks

Libya army scores small victory in Benghazi

Masdar to build first large-scale wind farm in GCC

Kasserine reaps bitter harvest from Tunisia revolution: Poverty and terrorism

Turkish woman arrested for stepping on Koran

Erdogan criticises US for airdrops on Kobane

Iraq schools provide shelter but late to open for classes

Syria air force shoots down two of three 'IS warplanes'

Egypt court rules on ‘Nasr City terror cell’

Fire from Egypt wounds two Israeli soldiers near border

By hook or by crook, settlers notch up property gains in East Jerusalem

Turkey envoy meets leader of parallel government in Libya

Israel arrests seven Palestinian fishermen off northern Gaza

Khamenei to Abadi: Iraq can beat 'Islamic State' without foreign troops

Saudi special court rules in cases of riots and terrorism

Only in Libya: Government calls for civil disobedience

Iraq Kurds set to vote on deployment of Peshmerga forces to Syria

Alderton: Morocco unrivalled business gateway to sub-Saharan Africa

Protests over IS turn Istanbul University into war zone

Turkey eyes stricter punishment against lawbreakers at protests

For Sudan President: Promises are something and re-election is something else

Iran returns Abadi to ‘house of obedience’

From traditional military to counterinsurgency force: Syria army grows more capable

South Sudan rivals accept 'responsibility' for civil war

British drones in Iraq also used for Syria surveillance

Turkey launches new wave of wire-tapping arrests

Rise of Shiite militias challenges government authority in Iraq

Syria Kurds show impressive resistance to ‘Islamic State’ in Kobane

Vote or boycott: Grim record of self-serving politicians puts off voters in Tunisia

Egypt universities tighten security to avoid new Islamist violence

Iran forces inside Iraq as Abadi rules out foreign ground intervention!

South Sudan rivals meet in new bid to end civil war

From Morocco into Spain: Crowd of African migrants charges to border fence

Deadly suicide attack targets Shiite mosque in central Baghdad

Turkey gives Iraq Peshmerga forces passage to Kobane

Israel to supply Egypt with natural gas despite sabotage

Kerry seeks help of Southeast Asia in anti-Islamic State push

Qaeda inflicts heavy losses on Huthi rebels in central Yemen

US carries out first weapon airdrops to Kurd fighters near Kobane

Benghazi violence kills 75 people in five days

Morocco accuses Algeria of firing on civilians across border

Australia finalises deal for deployment of Special Forces to Iraq

Tunisia calls on Libya authorities to locate missing journalists

Turkey rejects calls to arm ‘terrorist’ Kurdish party in Syria