Syria launches summer tourism season in push to revive economy

TARTUS, Syria – Syria officially launched its 2026 summer tourism season on Wednesday in the presence of President Ahmad al-Sharaa, as the government seeks to revive one of the country's most important economic sectors and encourage domestic and regional travel during a period of reconstruction and economic recovery.

The season was inaugurated in the coastal province of Tartus, a region regarded as one of Syria's leading Mediterranean destinations and a gateway to the country's tourism industry.

The launch forms part of broader efforts by Syrian authorities to stimulate economic activity, support local businesses and attract greater numbers of visitors to destinations across the country, while signalling confidence in Syria's recovery and investment prospects.

Officials highlighted a series of infrastructure upgrades aimed at improving the tourism experience, including the rehabilitation of transport facilities and the modernisation of Al-Tahouna Port, which connects the mainland to Arwad Island. The improvements are intended to facilitate access, enhance safety standards and expand visitor services as authorities seek to boost both domestic and regional tourism.

The opening ceremony included demonstrations by tourist police units, civil defence teams and the Syrian Arab Red Crescent, showcasing preparedness measures designed to support visitor safety and emergency response throughout the season.

Tourism Minister Mazen al-Salhani described the sector as a key driver of economic growth and employment.

"Tourism is far more than a sector defined by travel and visitation; it is a strategic pillar of economic development," he said.

"Among other sectors, it drives growth across transport, small and medium enterprises, hospitality, and services, while creating employment opportunities and supporting local communities. It also enhances Syria's standing, as well as that of the wider Middle East and North Africa region, within the global tourism landscape."

The government is also stepping up efforts to attract visitors from across the Middle East and North Africa as part of a strategy to rebuild regional tourism flows and increase inbound travel during the peak summer period.

Officials are promoting Syria as a destination offering a diverse range of attractions, from its Mediterranean coastline and mountain landscapes to fertile valleys, desert regions and archaeological sites that reflect the country's rich historical heritage.

The summer tourism season will run until the end of September and will feature festivals, cultural events and tourism activities across several provinces.

Authorities hope the programme will increase visitor numbers, support local economies and contribute to the gradual recovery of a sector that once played a significant role in Syria's economy.